Thursday, January 25, 2007

The lesser known American culture war (beyond the Blue and Red)

Since there are so many regions, it's difficult to pinpoint American cultural traits. What makes it even more challenging is the fact that Generation Y idealizes traditionally non-American values.

John Wayne and Robert Redford generally exemplify the traditional male American model. Assertive, confident, hard-working, and willing to laugh (despite often dire circumstances), their characters showed Americans what to aspire for (saying hello to your neighbors). Of course, the translation of values is rarely perfect; assertive can become belligerent (GIVE ME MY GODDAMN FOOD), confident shifts to arrogant (foreigners are worse than me in every possible way), hard-working means work-obsessed, and willing to laugh can turn into either 1) too stupid to do anything but laugh or 2) despair.

Our generation prefers men to be less traditionally Amerimasculine (the values in the above paragraph) and "unique." We do not idealize the hard-working; we prefer those who got rich quick. Our heroes are Chris Moneymaker (the amateur poker champ) and reality TV instacelebs. Apparently - I have not seen this poll with my eyes, and God only knows if I can trust the radio - a majority of Americans in my generation said that the most important thing to them was fame. We reject 9 to 5's and middle class jobs as boring, below us, and So Yesterday. Sites like MySpace allow us to cast ourselves in whatever unique sense we want, trendy people desperately argue that "they were doing this before..." and YouTube and blogs let us present ourselves to the world as non-TV instacelebs using any persona we choose. We want to be famous and have exciting, unique jobs, but we want them now. We don't like the idea of putting in 1 second of "9-5 drudgery." We rail against the idea of middle class suburbia (even though we grew up in it). In this way, we're also a hyperimage based culture. It's all about being famous, having people notice you, standing out, appearing to be cool. Eye contact is going out of style like small pox, assertive is suddenly scary, and people hate - HATE - the idea that someone can insult/laugh about their opinions (just read all of the hate mail for somethingawful.com's Your Band Sucks segment). Our new values are being "different," getting noticed, accepting relativism, and above all else, "not selling out" (to the Man, the record label, or really anything). I'm not exactly sure why, but we also love acting sad/whiny; my guess is that it's another way to get noticed.

It makes me wonder how Americans will be perceived around the world 15-20 years from now. Following the Great War, Americans - I think - were stereotyped with the traditional values; currently, we have the bad version of the traditional values. Who knows what we'll be known for in the future?

5 comments:

Peter said...

Side note: each region puts its own spin on these values. For example, confident and outgoing in the South means saying hello and smiling until your face freezes in that awful pose, while up North being outgoing allows you to tell everyone to GO TO HELL, YOU PIECE OF SHIT.

Charlie said...

More about Generation Y (also known as Generation Next, 1981-88)
here. It's lots of answers to questions, compared to Gen X, Baby Boomers and Seniors. It shows that the generation is generally more liberal on political hotspots (terrorism, immigration, social security), where "liberal" means more willing to have change. We don't seem to like the way things are.

This was heaven when I first found it.

Maxwell Edison said...

Did you... did you read the whole thing?

I'm not entirely sure where I fit in to the cultural mish mash that is Britain and my heritage is fragmented to say the least... It could be worse though, my boyfriend is one quarter from a country Borat snubbed when he chose his backwards "i-stan" type country to immortalize.

Nathan said...

I don't really watch this podcast, but I think the gist fits the theme:
Hope is Emo.

Charlie said...

I love massive tomes (not Laura) of data and questions. When the NY Times comes out with a new opinion survey, they show all the questions and the responses for all past surveys as well. It makes me happy. Like Tequila happy.